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Website copy

Most businesses need an effective web presence to help broaden their customer base.

However, website visitors are proven to be impatient when it comes to finding what they want on the Internet. You need to make an immediate impact with web copy and ensure your website presents products and services at their best.

Professional website copy converts passing web visitors into your next clients. The art of writing effective web copy that focuses on what you can offer your customers succinctly and effectively is not always easy to master. Writing about your business objectively and from a customer perspective isn’t always a straightforward task.

Originality is also extremely important. If you have ‘lifted’ your web copy from another website, Copyscape can detect this, which has a very detrimental effect on your search engine rankings. This is particularly important for e-commerce websites that feature product or service descriptions – don’t forget to ensure that these descriptions are completely original so that your search engine rankings don’t suffer unnecessarily.

Also, have you incorporated keywords that are highly relevant to your business into your web pages or your blog? If you haven’t even considered this, you’re definitely not maximising the success of your on-line marketing efforts. Find out more about our SEO copywriting service.

Visit some of the websites written by Ascent Writing. They are written with a tone of voice specific to each client and always focus on the importance of SEO: