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SEO copywriting

There’s no point in having a great website unless it can be found.

SEO copywriting for websites, blogs and landing pages is a highly specialised skill and this is where keyword density matters. If a piece of SEO copywriting is too keyword heavy, the risk is that it will appear ‘spammy’. SEO copywriting should focus on writing for people, not just for search engines!

The best on-line copy is relevant and engaging, with all errors eliminated (I’ve lost track of the amount of spelling and grammatical errors I’ve seen on websites!). There are various positions your keywords of choice should be prominent, such as headlines and any picture captions.

Investing in SEO copywriting is vital to your success on-line and should be a long-term marketing strategy to build ‘followers’ and maximise your on-line exposure.