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Less 4 Ink say ‘Buy Local, Keep it Local’

Less 4 Ink say ‘Buy Local, Keep it Local’

Printer consumables supplier Less 4 Ink required a sales letter that was really going to impress potential customers. What better way to communicate their existing success than via testimonials?

Contacting customers directly, I obtained testimonials and incorporated them into a sales letter to re-enforce the strong reputation the company was building amongst a very satisfied client base. In addition, Less 4 Ink’s ‘Buy Local, Keep it Local’ philosophy was the leading message.

The sales letter really grabbed some attention, vitally important in the competitive printer consumables market where the company thrives thanks to their personalised, high customer service levels. Such service can’t be matched by their big brand competitors.