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Compassionate counselling

Compassionate counselling

Rivers Assist offer valuable career planning and development, life coaching, mentoring and stress management services for busy professionals in the corporate world. Wanting to expand their marketing efforts via placing leaflets in city centre offices and liaising with occupational health departments, I helped the business to tune into the mind-set of their target audience. By focusing on key messages, I wrote impactful leaflet copy that resonated with senior professionals.

One such message was ‘If you can ask a cleaner to help tidy your house, why not ask a professional to help you achieve work/life balance?’

A targeted leaflet campaign helped boost business by 30% and built valuable, on-going relationships with professional services organisations based in Birmingham city centre.